Current:Home > MarketsGen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection -FutureFinance
Gen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection
View
Date:2025-04-26 09:05:04
We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.
If you hate wearing underwire bras that dig into the skin— and, let's be honest, who doesn't?— Parade just launched a new collection of bras that will change your life.
Reviewers are calling the new launch of size-inclusive bras "perfect," "comfortable," "supportive," "incredible" and, well, the list goes on. Parade evidently cracked the code to comfortable underwire bras that are just as stylish and sexy as they are supportive with their weightless and flexible CloudLift wire technology. The bras are made for sizes 32A through 46G, for day and night and can be worn and layered with just about anything.
Parade's new collection of bras will have wearers feeling powerful, playful and confident. They even turned one of their cult-favorite bralettes into a bra, which one reviewer says "is a must have" because "it forms to YOUR body making it comfortable to wear all day."
Scroll below to shop the rest of Parade's collection, and be prepared to meet your new favorite bra (or two).
This t-shirt bra is reliable, cushiony and weightless. Whether you wear it with bodysuits, sweaters or t-shirts, you'll feel supported and comfortable all day and night long.
One reviewer shares, "I'm a trans woman who finally bought her first bra at age 28 and this feels amazing. It fits really well and easily feels comfortable for an entire day. I'm definitely going to get several more because this one is perfect!"
This sheer triangle bra is simply adorable. The pop of pink offers a vibrant, playful touch of color to the look, too. The look strikes the perfect balance between being comfortable, sexy and supportive. It's especially great if you're looking for an underwired bra that isn't too bulky.
This balconette bra has the perfect retro look, with a super comfortable feel. It has a sheer finish for a sexy feel, along with underwire that doesn't dig into the skin.
One reviewer shares, "I usually HATE wearing bras like absolutely despise. However, I love parade so when I saw that parade was releasing bras I knew I had to try. I got the balconette bra in eightball and I was immediately impressed. I usually really hate wearing bras with underwire but on this one, you can't even feel it, and not to mention they are very true to size no side boob or anything. The silky mesh fabric is so comfortable so I definitely recommend this bra if you are not usually a bra wearer like me because it is supportive while still feeling like you have nothing on."
Looking for the perfect everyday bra? This Dream Triangle Bra is what you've been searching for. It has a super soft material that doesn't dig into the skin, full coverage and a flattering cut. The color options are also super cute!
One reviewer raves, "I have been trying this bra out for a month now and I gotta say it fits, feels and supports better than any other bra I have tried. It also washes up really well compared to other bras of mine that will pull. This bra is a must have, it forms to YOUR body making it comfortable to wear all day."
For a comfortable and lightweight bra that will become your go-to for everyday wear, this plunge bra is perfect. It's easy to wear under t-shirts, sweaters, bodysuits and just about anything else. One reviewer shares, "This bra is INCREDIBLE! I never wear underwire bras, but this may just have convinced me...."
In more fashion news, check out these $8 temperature adjusting tights that have over 19,000 5-star reviews.
Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!veryGood! (79)
Related
- Could your smelly farts help science?
- Louisiana cleaning up oil spill in Lafourche Parish
- When does Katie Ledecky swim next? What time does she compete in 1,500 freestyle final?
- Simone Biles' redemption and Paris Olympic gold medal was for herself, U.S. teammates
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- An all-electric police fleet? California city replaces all gas-powered police cars.
- NYC’s latest crackdown on illegal weed shops is finally shutting them down
- US suspends $95 million in aid to Georgia after passage of foreign agent law that sparked protests
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Two sets of US rowers qualify for finals as lightweight pairs falls off
Ranking
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- USA men's 4x200 relay races to silver to cap night of 4 medals
- Stock market today: Asian stocks are higher as Bank of Japan raises benchmark rate
- Texas’ floating Rio Grande barrier can stay for now, court rules as larger legal battle persists
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- First interest rate cut in 4 years likely on the horizon as the Federal Reserve meets
- Social Security benefits for retired workers, spouses and survivors: 4 things married couples must know
- MyKayla Skinner Reacts to Team USA Gymnasts Winning Gold After Controversial Comments
Recommendation
Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
4 people and 2 dogs die in a house fire near Tampa
Is This TikTok-Viral Lip Liner Stain Worth the Hype? See Why One E! Writer Thinks So
When does Simone Biles compete next? Olympics gymnastics schedule for all-around final
Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
American Bobby Finke surges to silver in men's 800 free
American Bobby Finke surges to silver in men's 800 free
2024 Paris Olympics: Paychecks for Team USA Gold Medal Winners Revealed